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A Chance to Win $10,000 for Your Favorite Shelter From Arm & Hammer Cat Litter


The Maker of ARM & HAMMER™ Cat Litter Kicks Off National Campaign to Help “Purrfectly Impurrfect” Cats Find Furever Loving Homes and A Chance for Shelters to Win $30,000

  • Now through Thanksgiving cat welfare organizations who have felines being overlooked because of their age, appearance or misunderstood personalities are invited to nominate their “purrfectly impurrfect” cats on
  •  First 100 nominations will receive $100 worth of ARM & HAMMER™ Cat Litter.


  • A panel of cat experts will select 3 cats; the winning cat welfare organizations will each receive $10,000, plus counseling services provided by Pam Johnson-Bennett, Certified Cat Behavior Consultant.


EWING, N.J.Oct. 29, 2020 /PRNewswire/ — Church & Dwight Co., Inc., the maker of ARM & HAMMER™ Cat Litter, today announced the launch of its “Purrfectly Impurrfect” campaign on to help all cats find furever loving homes. Between now and November 30, 2020, cat welfare organizations and cat lovers are invited to nominate any shelter cat(s) who are being overlooked by submitting a photo or video and a brief description of why their feline is “purrfectly impurrfect” and 100% lovable. In addition to raising national awareness for these cats, the first 100 nominations will receive $100 worth of ARM & HAMMER™ cat litter. Shelters will also have a chance to be one of three winners to receive $10,000 each, plus professional counseling services provided by Pam Johnson-Bennett, Certified Cat Behavior Consultant. Cat lovers are invited to help spread the word to their local shelters to make a nomination and can browse the Feline Generous site to adopt and share nominations using #FelineGenerous #Contest.