Church & Dwight Co., Inc., the maker of ARM & HAMMER™ Cat Litter, today announced the three winning cats from its “Purrfectly Impurrfect” campaign, including JR from Dutchess County SPCA in Hyde Park, NY, Frank from Focus on Ferals in Kent County, MI and Grace from Colonial Capital Humane Society in New Bern, NC. Each of these shelters will receive a $10,000 donation from ARM & HAMMER™ Cat Litter, plus professional counseling services provided by Pam Johnson-Bennett, Certified Cat Behavior Consultant to help transition the cats into their new furrever homes upon their adoption.
The Purrfectly Impurrfect campaign was held on FelineGenerousStories.com between October 29 – November 30, 2020. It invited shelters and cat lovers to nominate any shelter cat(s) who are being overlooked because of their age, appearance or misunderstood personalities with the goal of helping these cats find loving furever homes. In the four short weeks the campaign was live, the Feline Generous site received nearly 2,000 nominations.
“When ARM & HAMMER™ asked me to join the panel of cat experts I knew it was going to be a tough decision to select only three “purrfectly impurrfect” cats since every single feline that was nominated would make a wonderful, loving pet,” said Pam Johnson-Bennett, Certified Cat Behavior Consultant. “We’re delighted to celebrate JR, Frank and Grace and share their touching stories to help them get adopted. I look forward to working with the three lucky families that will get to call these cats their own and help make sure they have a smooth transition into their new homes.”
Purrfectly Impurrfect Winners’ Stories